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But consumers expect more than a cookie-cutter landing page; they want information on product authenticity and sustainability.
October 11, 2022
By: Lianna Albrizio
Associate Editor
Consumers are showing high interest in learning more about brands through connected technology across multiple categories and price points, per the results of Blue Bite 2022 Connected Products US Consumer Trend Report: QR Code and NFC Consumer Usage and Attitudes. The findings reflect consumers' changing attitudes, habits and brand interaction preferences, and provide actionable insights that can help brands make informed decisions. It was developed with response data generated from a s...
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